Case Study: Love My Home

Fast Growth Thanks to Local Digital Marketing

Executive Summary

love my homeLove My Home Kitchens and Bathrooms is based in Falkirk and has been working with Groweb since 2015.

Groweb’s marketing strategy for bringing in new customers was so successful that Love My Home were able to grow from a brand new business into their first showroom and then into a much bigger showroom, in less than two years.

  • Local digital marketing brought in a steady stream of interested leads from the internet.
  • Tracking results enabled budgets to be spent where the highest return on investment was being made.
  • A focussed strategy for the newest showroom launch generated over 300 leads in one week, worth a potential £2.3million, and made the showroom 3x to 5x busier immediately.

How the story began

Scott from Love My Home tells the story from the new showroom in Falkirk:

Love My Home Kitchens and Bathrooms was formed in 2015 and started working out of a small industrial unit. As a brand new business their only source of new customers was word of mouth from personal contacts.

However, with big ambitions for growth and a passion for delivering top quality results, the owners of Love My Home planned to leverage the power of the internet to grow and reach new customers. Without a local digital marketing strategy growth was going to be slow and the business was going to be unable to reach its goals of having a showroom and being able to compete with larger brands.

Fast growth from local digital marketing

The owners of Love My Home reached out to Groweb at an early stage for advice, and were guided through forming a strategy based on detailed research into their industry and the online opportunities locally.

Groweb assisted with the development of the Love My Home brand, and set up an online presence with a website, social media and Google Business listing.

However, stopping there would not have delivered much more than a trickle of new customers, so Groweb next embarked on implementing a local digital marketing strategy to reach and communicate to new customers when they were already looking for a new kitchen or bathroom.

An optimised Google Adwords campaign combined with Facebook advertising and active social media engagement brought in hundreds of new, targeted, ready-to-buy website visitors, many of whom booked a home survey or visited the showroom. Tracking exactly what marketing tactics brought in most new leads enabled Groweb to focus marketing budgets on areas where the highest return on investment was being made. Applying the 80/20 principle meant only work which related directly to ongoing growth was prioritised, speeding up results and maximising efficiency.

The result was a steady flow of new sales and delighted customers, generating hundreds of thousands of pounds of turnover.

Due to this success, Love My Home decided to move to a new showroom more than ten times the size of their original one, fitting it out to a very high standard. Groweb created a strategy to generate new business for this expanded showroom, implementing a targeted Facebook strategy which generated over 300 potential leads in one week, worth a potential £2.3million, and made the showroom 3x to 5x busier immediately.

 We got so many customers in that we couldn’t keep up with the demand, and from that we’ve been able to expand our business. That speaks volumes as far as I’m concerned about the service Groweb are providing for us.  
Scott Rodger, Owner, Love My Home