Facebook - it's ALL or NOTHING

Facebook News Feed Algorithm Changes

Facebook recently announced they are updating their newsfeed algorithms. They want to prioritise posts from our actual friends, rather than so much world news and posts from businesses/brands.

We might even start to see a reversal of the video trend - more text posts, photos and live videos instead.

In practice, this means organic ('free') reach on your business facebook page is likely to plummet - you were probably already only reaching 20% or less of your followers, it's now likely to be nearer 0%...

If reaching your existing audience is important to you (it should be!) I recommend you pretty much don't bother posting anyting unless it's super useful for you and your followers, and therefore worthwhile boosting it. As a ballpark, it typically costs less than 1p per like on your page to reach your existing fans - so if you have 2000 likes, you'll need £20 max to get your update seen by them all. 

That's the quick and dirty solution to the lack of organic reach. Ads, on the other hand, are not going to be shaken up in the same way. 

At Groweb, we're not in the slightest bit surprised about these changes - it was inevitable. Just like when Google AdWords suddenly grew up and got rid of the ads on the right hand side of the search results, making the cheapest clicks a thing of the past. The heydays don't last forever, it's time to get real.

The best way to do this is to stick to a really simple, effective Facebook advertising strategy that consistently brings you new customers.

Good luck!

Nathan Todd
Author: Nathan Todd
Founder, Digital Marketing Consultant
Nathan, who lives in Glasgow, studied Computer Science at Strathclyde University. Nathan also runs a creative arts social enterprise, including producing fantasy action feature film The Gaelic King, set for release in 2017.